CELEBRATING COMMUNICATION, COLLABORATION AND CREATIVITY.

ABOUT

C-day was a one day inspirational festival September 6th 2019 at the Creuna HQ. Following Creuna’s tradition of sharing knowledge. The talks had a wide range of themes – from eating bugs instead of meat to diversity in the communication field. The one thing they all had in common was that their goal was to make the world a better place.

LET’S HAVE A PARTY

Of course, to wrap it all up and have the chance to talk to each other about all the inspirational and important content, the whole inspirational day ended with a party with our own band, dj:s and bespoke cocktails.

MY ROLE

My focus was to make the graphics and visuals for C-day, everything from the event-site to hand paint the windows with the patterns of C-day.

BOLD, VIBRANT AND SCALABLE

C-day needed to stand out, but also be fun and inclusive. From the keywords bold, vibrant and scalable the branding took shape with simple forms, patterns and a wide range of bold colors!  The first version of these colors was made for Creuna-animations – made to be seen on screens. But for C-day, some more were added and all of them got CMYK-versions for print.

THE SPEAKERS

To make our communication and the speakers own images coherent, I created a concept with black and white photos combined with playful elements and the color palette of Creuna. These images were animated in social media posts, as seen below, made to loop.

All of the speakers:

THE ENGAGING INSTAGRAM FILTER

C-day instagram filter was created in the newly released Spark AR. The filter was available for three days: two days before and during C-day. The filter had over 8000 impressions.  

https://web.archive.org/web/20230531194307if_/https://player.vimeo.com/video/428066044?loop=1&background=1&app_id=122963

PRINTED SCHEDULE

Photos taken on C-Day, by Fredrik Marcus:

Nominated 2020 in the cateogry Visual Merchandising in Svenska Designpriset